Launch in Singapore
Sky Vue sells 80% of the project on launch day
Sky Vue, a 694-unit 99-year leasehold residential project near Bishan MRT, reportedly sold 410 of the 505 units released on its first day, at an average price of $1,500 per square foot – this translates to a sell-through ratio of around 80% of the units launched and 60% of the entire project. Most of the units sold were small one- and two-bedroom units, with the average price of a one-bedroom units around $750,000 while that of a two-bedroom units being $933,000.
The developers, CapitaLand and Mitsubishi Estate Asia, managed to keep the total cost of the units under the magical $1 million (and thus appeal to mass market investors and upgraders) by shrinking the size of the units. One-bedroom units ranged in size from 484 to 592 square feet, versus next door Sky Habitat’s 635 to 958 square feet for one-bedroom units. Sky Vue’s two-bedroom units ranged from 678 to 915 square feet in size.
Sky Vue sells individuality to young Singaporean home buyers
A campaign launched in Singapore today to promote new property development Sky Vue.
Jointly developed by CapitaLand and Mitsubishi Estate Asia in Bishan on Singapore’s city fringe, the campaign is targeting singletons, young couples and families.
The idea behind the campaign is to show that buyers can retain their own sense of individuality while living at Sky Vue.
Fiona Bartholomeusz, MD of Fomul8, the agency behind the campaign, said: “When people are faced with many choices for what is a very big decision in life (buying a home), what ultimately stands out is an emotional attachment to how that home would make them feel. Location, luxury, amenities have become almost expected by Singapore standards. What is missing is an emotional sell so that people see themselves making a home there and being happy, and that ultimately is what we all seek in the places we choose to live in.”
Well done Fiona!! Congratulations.